Dunkin’ Defeats Starbucks: 2025 Pumpkin Launch Date Revealed!

Dunkin’ Beats Starbucks to the Punch with Early Fall Menu Launch, Featuring New Cereal Latte

The great fall flavor race of 2025 has a clear winner. Dunkin‘ has officially launched its entire fall menu, including the iconic pumpkin spice lineup, soundly defeating its rival Starbucks to the seasonal starting line. While everyone was asking “when does Starbucks pumpkin come out?” (answer: August 26), Dunkin‘ quietly seized the crown, offering autumnal enthusiasts an early taste of pumpkin and a host of other innovative drinks and treats.

This strategic move allows Dunkin’ to capitalize on the immense consumer anticipation for pumpkin spice flavors. While Starbucks loyalists must wait until the end of August, Dunkin’ Rewards members and coffee fans can enjoy their Pumpkin Spice Signature Lattes and pumpkin-infused baked goods right now.

The menu headliner is the entirely new Cereal N’ Milk Latte. This inventive beverage is designed to tap into a deep sense of nostalgia. As described by Anthony Epter, Dunkin’s VP of menu innovation, the drink was inspired by “the best part of eating cereal, that last bit of milk.” It combines rich espresso with a sweet, marshmallow-cereal flavored milk, creating a creamy and decadent latte experience. It’s available both hot and iced. The launch is so significant that Dunkin’ has even released a dedicated Cereal N’ Milk merchandise line featuring T-shirts, sweaters, and hats.

Of course, the returning superstar is the Pumpkin Spice Signature Latte, complete with its crown of whipped cream, caramel drizzle, and cinnamon sugar. For those who prefer a simpler touch of the season, the pumpkin flavor swirl can be added to any hot or iced coffee, cold brew, or espresso drink.

The collaboration with two-time Grammy Award-winning artist Sabrina Carpenter also returns with an encore. Her Daydream Refresher now comes in a trio of flavors—Mango, Strawberry, and new Mixed Berry—crafted with oat milk and topped with sweet cold foam. Fans can further customize their refresher by choosing from green tea, black tea, lemonade, or sparkling water as a base.

The food menu sees the return of beloved favorites like the Pumpkin Cake Donut, Pumpkin Munchkins, and the Iced Pumpkin Loaf. New savory additions are also making a splash, including Chipotle Loaded Hash Browns and a Chipotle Hash Brown Wake-Up Wrap.

Dunkin’ is sweetening the deal with limited-time offers and a robust rewards program. The popular $6 Meal Deal is back, featuring a bacon, egg, and cheese sandwich, hash browns, and a medium hot or iced coffee. For Dunkin’ Rewards members, the deals are even sweeter:

• Now thru Aug. 31: Get 10 Munchkins for $2 with a beverage purchase.
• Aug. 25-Oct. 27: Earn 100 bonus points on order-ahead Mondays.
• Sept. 1-15: Get a Braided Apple Pie for $1 with a drink purchase.
• Sept. 16–30: Get a Chipotle Hash Brown Wake-Up Wrap for $2 with a drink purchase.

You can join the free Dunkin’ Rewards program on the Dunkin’ App or at dunkinrewards.com.

So, while the world waits for Starbucks, Dunkin’ has provided the ultimate power move, offering a complete and exciting fall experience weeks ahead of schedule. The message is clear: for an immediate pumpkin spice fix, Dunkin’ is the undeniable destination.